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The Importance of Networking Events


Networking events have often been seen as an opportunity to meet up with old business acquaintances to have a catch up and a drink or two.  However, modern-day networking events hold a much more important role in business to business (B2B) relationships.


From business breakfasts to conferences and exhibitions, whatever industry you work in, there is always a networking opportunity to be found. 


Very often regional or local events, business breakfasts are ideal for networking with representatives from businesses from other sectors, such as legal, insurance, accountancy, marketing etc., and so are a perfect opportunity for you to make contacts with businesses in your local area.


Networking really comes into its own at industry-specific events such as conferences and exhibitions.  These events are the perfect opportunity for you to meet likeminded business contacts and create a long-lasting business relationship. 


Through attending industry-specific events, you will not only get the chance to meet representatives of companies that could be beneficial to your particular operation, but it’s also a chance for you to get your name known, as well as promoting your company and the services they offer.  In fact, numerous studies show that through networking, and then building on those professional relationships will increase trust and therefore generate sales.


It’s also a perfect opportunity to be able to discuss industry issues and share mutual points of concern with those who may have an interesting perspective or solutions to problems that you may have.


The SEA, along with the Contract Heat Treatment Association and the Wolfson Heat Treatment Centre are sponsoring the Surface Engineering and Heat Treatment Conference on 13th October 2017.  It is being held at the Chesford Grange Hotel and Conference Centre in Kenilworth, and it an important networking event for those working in the industry.  To find out more about the event and how to book your place, click here

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  41. The Importance of Networking Events
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